Medical4 Reasons Product Quality Makes or Breaks Businesses

July 30, 2022by Bhawins0

Importance of product Quality

Almost everyone would agree that the quality of a Product development is important, but not everyone has the same idea of what constitutes high quality. For example, some people consider a product high-quality if it’s luxurious or durable, whereas others may value efficiency or ease of use. Regardless of the definition, product quality affects companies’ purchasing decisions and profitability. To improve the quality of your products, read on to learn what quality is, why quality matters, and how you can improve it. Product development requires following some specific steps.


What can be done to ensure product quality?

A quality product can be ensured by following these five tips:

1.  Develop a quality management system.

A quality management system is a set of business practices comprising the planning and execution of delivering a product. The system includes principles that help to prepare a product for its launch, such as customer focus, leadership, research, and evidence-based decision-making.

2. Identify and build a product strategy.

A product strategy details information about a product and the company’s vision for it. Some points the strategy defines include the customers, market, competitors, and business goals. This strategy serves as a roadmap for your product’s journey, from creation to launch.

3. Analyse your competitors.

Considering your competitors is an important part of developing your product. What are they doing that you aren’t (and vice versa)? How are their products performing? What works for them and why? Answering these questions will put you in a better position to compete with similar businesses in the market.


4. Pay attention to what your customers have to say.

Don’t be afraid to ask your customers how you can improve your products.  Use any negative feedback to learn more about your customers and help your products better meet their needs.

5. Test all your products before releasing them.

It’s essential to test every product before launch so you can anticipate how buyers might react to the product and see what changes you might need to make before you release it to the public

It is imperative to understand the importance of customer satisfaction

Customer satisfaction is essential to keeping your current customers and retaining new ones. Dissatisfied customers are a retention risk and losing them will hurt your brand. Let us look at why customer satisfaction is so important for brands to succeed. Customer satisfaction research is that area of marketing research, customer intelligence, and customer analytics which focuses on customers ‘perceptions with their shopping or purchase experience Companies are interested in understanding what their customers think about their shopping or purchase experience. The cost and difficulty associated with finding new customers are higher than those associated with servicing existing or repeat customers. As a result, you can consult with the Services for product development.


What are the principles of quality in a product?

The International Standard for Quality management adopts several management principles that can be used by top management to guide their organizations towards improved performance.


  • Customer focus

The primary focus of quality management is to meet customer requirements and to strive to exceed customer expectations.

  • Leadership

Leaders at all levels establish unity of purpose and direction and create conditions in which people are engaged in achieving the organization’s quality objectives. Leadership must take up the necessary changes required for quality improvement and encourage a sense of quality throughout organisation.

  • Engagement of people

Competent, empowered and engaged people at all levels throughout the organization are essential to enhance its capability to create and deliver value.

  • Process approach

Consistent and predictable results are achieved more effectively and efficiently when activities are understood and managed as interrelated processes that function as a coherent system.

  • Improvement

Successful organizations have an ongoing focus on improvement.

  • Relationship management

For sustained success, an organization manages its relationships with interested parties, such as suppliers, retailers.

Functions of a Services for product development

Service Idea Generation/Management –

The function deals with capturing market’s unmet and/or under-served needs, filtering the ideas based on business viability, business feasibility and potential, scale-ability, company strategy, and capital rate of return considerations. The result is a potential set of market feasibility and market features captured in a marketing requirement document.

Service Product Creation –

Potentially saleable service features are captured and productized. That means creation of necessary product documentation like executive materials, service product document, technical services document, service scope etc.

Service Sales Support –

Service product management supports service sales by providing accurate resource estimate and in the right mix to provide an efficient product cost base on which to baseline the customer pricing.

Demand Supply Planning –

Services profitability management by supporting balance between service demand and supply of necessary service resources.

Business Management System Support –

Efficient management of service product cost and revenues according to service contract and incurred costs. The same is generally needs a service product manager to provide product data management for Enterprise resource planning systems.

Marketing and Market Communications –

Industry event participation, press release, consensus building, delivering service messaging through various available marketing channels.

 Knowledge Management –

Manage the knowledge management process and best practices for the service.

Service Ramp down –

Manage the decision process of ramping down service product, and executing the service ramp down thus ending the service product management process.

Services provided by Bhawins


The Bhawin’s company offers exceptional product development services and provides you with the necessary knowledge for the process.

If any company is facing legal issues due to a product failure, Bhawin LLC has qualified professional witnesses on staff to further support your company. Some materials that Bhawin’s can test in its failure analysis lab:

  • Epoxies, Paints, & Coatings

  • Painted materials

  • Laminates

  • Composites

  • Pharmaceuticals & Supplements

  • Plastics & Polymers

  • Rubbers

  • Adhesives & Sealants

  • Medical Devices

  • Metallurgical

  • Fuel Quality

  • Packaging

  • Construction materials

Product Formulation Development Process

Analysis & Statement on Prototypes

We will send sample batches/iterations for your review and will finalize the product’s formula based on your input and feedback.

Additional Support – Fresh Product Analysis

We will provide Shelf-life analysis, packaging selection and compatibility, regulatory assistance, product claims validation, manufacturer selection support, etc.

Intellectual property transfer

Own your Patent – No need to pay Royalties or Limitations to Bhawin LLC, if you are interested to file patent then we will provide full guidance

Bhawin’s clients retain full intellectual property rights to the products created on their behalf through our contract product development services.  It also includes full knowledge of all ingredients, exact quantities, and the product’s production process.

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